I am a PC - am I ?
The backdrop of the MSN homepage is now completely convoluted with the images of the ” I’m a PC campaign. I find it really distracting and rather annoying from a user perspective, not exactally what I think the campaign creators were tying to achieve. I’m not sure what to think of the campaign, am I a PC? I use a PC at work, but I don’t know if the angle of hitting head on the “stereotype” of a PC user is actually adressing the real reason why the Apple commercials have been so successful, in fact I think it’s missing the mark in some respect. Rather than addressing the stereotype of a user, what if Microsoft addressed the stereotype of the windows user experience…. After all, that’s what Apple is going after with it’s ads. Instead of showing us all what a PC user looks like, why not show us why a PC user is a PC user. Demonstate how we save time and it makes our lives easier to use a PC - that’s the message that I think we are missing in the I’m a PC campain. I love my Mac, but there are business tools on windows that I love as well that make my life better from a business efficiency standpoint and that’s the stuff we don’t hear enough about from Microsoft thy should be infused in the campaign. It’s not that I am a PC, it’s why I’m PC that matters to people.
services since most customers these days apparently don’t remember who their internet service provider is.