Google has launched their mobile version of Google AdSense, now available on the iPhone and Android platforms. Not surprising that Google was the first to implement full blow advertising in applications. What was once free, will now be a little less free as users of free apps will now be forced to sit through targeted advertising embedded into the application. Developers of the app do have the choice to decide what ads are shown, block certain ads and how they are shown. While users may be less than thrilled with the new addition of advertising be delivered through their apps, many marketing and advertising professionals are scrambling to buy ads. Continue Reading ->





