It never fails to amaze me at how many times exective and upper management outside of marketing make decisions around marketing when they have no idea what they are talking about. We aren’t talking about well informed decisions, based on credible reports or extensive research, we’re talking about decisions that change the landscape of their company’s direction, their ability to do lead generation and maintain brand visibility and credibility and the decision is made on a “gut feeling” or “best guess”. I believe that if you are a good leader, then you rely on the people who have the hands-on experience and the background knowledge to guide decisions around their areas of expertise.
Archive for June, 2009
New Synology Advertisements
New stick figure animations depict the struggle of small business owners with running their IT departments. Check it out.
My favorite iPhone App’s
I have to admit that my iPhone functions as my computer away from home and I don’t know what I would or did without it. While I’m no where near the app addict that many are, I do use a [...]