With a mix of PR software tools available now as SaaS, there are lots of choices available to help make media relations easier. I’ve been evaluating a few of them over the last few months to determine what best fits the needs of the small technology company that I’m working for. Ultimately I ended up deciding to go with Vocus as our PR software solution and I’m pretty happy with our decision. It wasn’t the cheapest solution but it has a good user interface, robust database, has good customer support and the ability to track projects, emails and social media all from within the one software application. What I didn’t expect was the awesome abilities of PRWeb as an integrated component to Vocus for distributing our press releases and media communications. The analytics are great and the SEO features and coverage we’ve received since switching has been ten times better than the prior PR release service we were using.

Here is the shortlist of the evaluations worth mentioning. Continue Reading ->

I’ll be taking a break from technology over the weekend and enjoying some sunshine.

Regardless of the complaints I think I share with many others about politics and laws in our country, we are very fortunate to have it as good as we do considering the plight of many other countries in this current day.