Every day we see millions of ads, but this one was brought to my attention by another blogger as brilliant for getting out your brand name in a very unlikely spot. The bins at the Airport terminal security checkpoint

*Note that this ad is strategically placed to catch people who are paying attention to their shoes as well as giving a simple, straight forward message that is absorbed in less than 20 seconds.

I’m a huge fan of Zappos and for building your business on the customer experience which Zappos continues to do very well at. While I generally think there is a lot of money wasted on advertising that never really hits the audience in the right way, this is just another example of a great marketing strategy.

According to a a posting on Techflash Chris Liddell, who resigned last month as Microsoft’s chief financial officer, will receive a total of $1.9 million under a “resignation agreement” disclosed in a Securities and Exchange Commission filing.
Microsoft will pay Liddell $950,000 on Dec. 31 and another $950,000 on March 31 compensation for the first half of the current 2010 fiscal year (which began on July 1), and for “performance of his obligations under the agreement,” according to the filing.

Liddell made a total of $3.7 million in salary, bonus and stock awards in fiscal 2009, according to the company’s proxy statement.

What’s wrong with this new ad from Verizon & Google for the new Droid?

Looks remarkably similar to the iconic photograph of the first iPhone at Macworld 2007 that was shot by James Duncan Davidson and I’m pretty sure he wasn’t called ahead of time to consult on creative ideas.

Check out the original photo below

This is one instance where the creative team working on the Droid launch should take time to consider creativity.

In a press release this morning, The National Cancer Institute has awarded a $55.4 million, multiple-year contract to Fred Hutchinson Cancer Research Center to become the nation’s sole operator of its Cancer Information Service Contact Center.

Since Fred Hutchinson is located in Seattle, it looks like a few more jobs will be added to the local economy with the contract win.

The NCI, the nation’s lead agency for cancer research, established the CIS in 1975 to educate people about cancer prevention, risk factors, early detection, symptoms, diagnosis, treatment, and research. The CIS is an essential part of NCI’s cancer prevention and control efforts.
“We are the voice of the National Cancer Institute,” said Dawn Sittauer, Seattle CIS contact center manager. View the full press release