Every day we see millions of ads, but this one was brought to my attention by another blogger as brilliant for getting out your brand name in a very unlikely spot. The bins at the Airport terminal security checkpoint
Zappos Ad at Airport Security Points
I’m a huge fan of Zappos and for building your business on the customer experience which Zappos continues to do very well at. While I generally think there is a lot of money wasted on advertising that never really hits the audience in the right way, this is just another example of a great marketing strategy.
