Zappos uses advertising in the right place at the right moment
Every day we see millions of ads, but this one was brought to my attention by another blogger as brilliant for getting out your brand name in a very unlikely spot. The bins at the Airport terminal security checkpoint
Zappos Ad at Airport Security Points
I’m a huge fan of Zappos and for building your business on the customer experience which Zappos continues to do very well at. While I generally think there is a lot of money wasted on advertising that never really hits the audience in the right way, this is just another example of a great marketing strategy.
