What do you do when you are faced with upper management that doesn’t understand Social Media and why it should be an important part of the marketing strategy? I stumbled across a great presentation by Chris Brogan today that pretty [...]
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Virtual Events – the Wave of the Future?
I just finished attending a virtual online conference through B2B titled The Leading Edge; . The benefits of being able to attend the conference from my desk were great, I was able to answer emails continue working in-between session breaks [...]
Hardware Company Uses Itself as Case Study
Today I released a case study on how Synology is using their own Disk Stations to cut costs, increase productivity and improve efficiencies with their world-wide employee base. The press release is available at PRWeb
Creating a Better Marketing Team
It never fails to amaze me at how many times exective and upper management outside of marketing make decisions around marketing when they have no idea what they are talking about. We aren’t talking about well informed decisions, based on credible reports or extensive research, we’re talking about decisions that change the landscape of their company’s direction, their ability to do lead generation and maintain brand visibility and credibility and the decision is made on a “gut feeling” or “best guess”. I believe that if you are a good leader, then you rely on the people who have the hands-on experience and the background knowledge to guide decisions around their areas of expertise.
New Synology Advertisements
New stick figure animations depict the struggle of small business owners with running their IT departments. Check it out.