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	<title>Upside Down, Inside Out &#187; iPhone Marketing</title>
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	<link>http://www.heathermorford.com</link>
	<description>Social Marketing - Product Evangelism - PR</description>
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		<title>iPhone App Developers Can Finally Change Their App Prices</title>
		<link>http://www.heathermorford.com/2010/03/tech-industry/iphone-app-developers-can-finally-change-their-app-prices/</link>
		<comments>http://www.heathermorford.com/2010/03/tech-industry/iphone-app-developers-can-finally-change-their-app-prices/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 19:50:03 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Mac Stuff]]></category>
		<category><![CDATA[Tech Industry]]></category>
		<category><![CDATA[iPhone Marketing]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=289</guid>
		<description><![CDATA[Finally iPhone developers are able to change the prices of their apps in the Apple App Store, thanks to a new change announced on the Apple Dev website  yesterday.

&#8220;A great new feature in ITunes Connect now allows you to schedule changes to the price of your app, including in App Purchase items.&#8221;
This is sure [...]]]></description>
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		<title>How to Guarantee Greater Success for Your iPhone &amp; iPad App Launch</title>
		<link>http://www.heathermorford.com/2010/02/technology/guarantee-greater-success-for-your-iphone-ipad-app/</link>
		<comments>http://www.heathermorford.com/2010/02/technology/guarantee-greater-success-for-your-iphone-ipad-app/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 17:17:29 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[iPhone Marketing]]></category>
		<category><![CDATA[new technology]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mac]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[product launch]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=240</guid>
		<description><![CDATA[You’ve spent hours of time on the development of an iPhone or iPad application. You&#8217;ve spent time making sure your app works right and looks a certain way and now that it&#8217;s done, you’re convinced that your app is so good it’s just going to sell itself.  Wrong, think again. 
It’s not a secret [...]]]></description>
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		<item>
		<title>Droid Ad Looks Vastly Similar to Iconic iPhone Photo</title>
		<link>http://www.heathermorford.com/2009/12/technology/droid-ad-looks-vastly-similar-to-iconic-iphone-photo/</link>
		<comments>http://www.heathermorford.com/2009/12/technology/droid-ad-looks-vastly-similar-to-iconic-iphone-photo/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 23:05:31 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[iPhone Marketing]]></category>
		<category><![CDATA[new technology]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=164</guid>
		<description><![CDATA[What&#8217;s wrong with this new ad from Verizon &#038; Google for the new Droid? 
Looks remarkably similar to the iconic photograph of the first iPhone at Macworld 2007 that was shot by James Duncan Davidson  and I&#8217;m pretty sure he wasn&#8217;t called ahead of time to consult on creative ideas. 
Check out the original [...]]]></description>
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		<title>Preview of New iPhone Apps from Synology</title>
		<link>http://www.heathermorford.com/2009/06/technology/preview-of-new-iphone-apps-from-synology/</link>
		<comments>http://www.heathermorford.com/2009/06/technology/preview-of-new-iphone-apps-from-synology/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 17:14:38 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[iPhone Marketing]]></category>
		<category><![CDATA[new technology]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=100</guid>
		<description><![CDATA[Today, at Synology, we announced on the Synology world-wide blog the upcoming release of 2 new iPhone applications.  These new iPhone applications work with the Synology Disk Station Manager firmware (DSM 2.2) to integrate into Disk Station features.  The apps, named DS Audio and DS Photo are still under Apple&#8217;s approval process but [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>69% of US Market Share in SmartPhone Users Going to Apple</title>
		<link>http://www.heathermorford.com/2009/06/technology/69-of-us-market-share-in-smartphone-users-going-to-apple/</link>
		<comments>http://www.heathermorford.com/2009/06/technology/69-of-us-market-share-in-smartphone-users-going-to-apple/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 00:03:27 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Tech Industry]]></category>
		<category><![CDATA[iPhone Marketing]]></category>
		<category><![CDATA[life - inside out]]></category>
		<category><![CDATA[new technology]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=97</guid>
		<description><![CDATA[According to the May 2009 Mobile Metrics Report by AdMob, Apple is taking a big bite of the Smartphone market share.  In their newly released study, they take a closer look at the iPhone apps within the AdMob network.  &#8220;It is general knowledge that the top free apps are downloaded millions of times. [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Advertising in iPhone Apps &#8211; Will it Stick?</title>
		<link>http://www.heathermorford.com/2009/06/technology/advertising-in-iphone-apps-will-it-stick/</link>
		<comments>http://www.heathermorford.com/2009/06/technology/advertising-in-iphone-apps-will-it-stick/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 23:33:55 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Tech Industry]]></category>
		<category><![CDATA[iPhone Marketing]]></category>
		<category><![CDATA[life - inside out]]></category>
		<category><![CDATA[new technology]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=90</guid>
		<description><![CDATA[Google has launched their mobile version of Google AdSense, now available on the iPhone and Android platforms. Not surprising that Google was the first to implement full blow advertising in applications. What was once free, will now be a little less free as users of free apps will now be forced to sit through targeted [...]]]></description>
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