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	<title>Upside Down, Inside Out &#187; life &#8211; inside out</title>
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	<description>Social Marketing - Product Evangelism - PR</description>
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		<title>&#8220;Mad Men&#8221; Gets all Dolled up with New Barbie Lookalikes</title>
		<link>http://www.heathermorford.com/2010/03/life-inside-out/mad-men-gets-all-dolled-up-with-new-barbie-lookalikes/</link>
		<comments>http://www.heathermorford.com/2010/03/life-inside-out/mad-men-gets-all-dolled-up-with-new-barbie-lookalikes/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 20:09:56 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Random Stuff]]></category>
		<category><![CDATA[life - inside out]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=278</guid>
		<description><![CDATA[The hit series Mad Men, about a 1960&#8217;s Madison Avenue Advertising Agency just got immortalized by Mattel. The new &#8220;Mad Men&#8221; collector Barbie dolls will hit the stores in July of 2010 and fans will be able to buy Don Draper, Betty Draper, Roger Sterling and Joan Halloway from the hit TV series. 
From the [...]]]></description>
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		<title>Zappos uses advertising in the right place at the right moment</title>
		<link>http://www.heathermorford.com/2009/12/smallbusiness/zappos-uses-advertising-in-the-right-place-at-the-right-moment/</link>
		<comments>http://www.heathermorford.com/2009/12/smallbusiness/zappos-uses-advertising-in-the-right-place-at-the-right-moment/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 22:08:48 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[life - inside out]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=174</guid>
		<description><![CDATA[Every day we see millions of ads, but this one was brought to my attention by another blogger as brilliant for getting out your brand name in a very unlikely spot. The bins at the Airport terminal security checkpoint  *Note that this ad is strategically placed to catch people who are paying attention to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Attending Gnomedex, Are You?</title>
		<link>http://www.heathermorford.com/2009/08/online-marketing/attending-gnomedex-are-you/</link>
		<comments>http://www.heathermorford.com/2009/08/online-marketing/attending-gnomedex-are-you/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 17:18:33 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Tech Industry]]></category>
		<category><![CDATA[life - inside out]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=155</guid>
		<description><![CDATA[I will be attending Chris Pirillo&#8217;s Social Media conference, Gnomedex on August 20th in Seattle.  It&#8217;s sure to be an interesting two days accelerating ideas around social media and online communities. 
]]></description>
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		<title>Seattle Area Breaks All Records in Heat Wave</title>
		<link>http://www.heathermorford.com/2009/07/life-inside-out/seattle-area-breaks-all-records-in-heat-wave/</link>
		<comments>http://www.heathermorford.com/2009/07/life-inside-out/seattle-area-breaks-all-records-in-heat-wave/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 23:49:58 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[life - inside out]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=147</guid>
		<description><![CDATA[I could have told you it was hot, my thermometer inside the house reads 86 degrees (that is with an air conditioning unit upstairs) but I had no idea that we are having the hottest day on record EVER in the Seattle area. It is currently 102 degrees in Kirkland and Redmond where I live/work. [...]]]></description>
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		<title>Bing Rocks When Searching for Travel</title>
		<link>http://www.heathermorford.com/2009/07/technology/bing-rocks-when-searching-for-travel/</link>
		<comments>http://www.heathermorford.com/2009/07/technology/bing-rocks-when-searching-for-travel/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 19:39:38 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[life - inside out]]></category>
		<category><![CDATA[new technology]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=142</guid>
		<description><![CDATA[I&#8217;ve become almost blind to my use of Google. Anytime I need to search for something, I use the built-in search tool in either Safari or Firefox that automatically defaults to Google without even thinking about it. Google had certainly succeeded in their search engine being the one and only thing I think about when [...]]]></description>
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		<title>Happy 4th of July</title>
		<link>http://www.heathermorford.com/2009/07/life-inside-out/happy-4th-of-july/</link>
		<comments>http://www.heathermorford.com/2009/07/life-inside-out/happy-4th-of-july/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 22:25:35 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[life - inside out]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=130</guid>
		<description><![CDATA[I&#8217;ll be taking a break from technology over the weekend and enjoying some sunshine.
Regardless of the complaints I think I share with many others about politics and laws in our country, we are very fortunate to have it as good as we do considering the plight of many other countries in this current day.
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>69% of US Market Share in SmartPhone Users Going to Apple</title>
		<link>http://www.heathermorford.com/2009/06/technology/69-of-us-market-share-in-smartphone-users-going-to-apple/</link>
		<comments>http://www.heathermorford.com/2009/06/technology/69-of-us-market-share-in-smartphone-users-going-to-apple/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 00:03:27 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Tech Industry]]></category>
		<category><![CDATA[iPhone Marketing]]></category>
		<category><![CDATA[life - inside out]]></category>
		<category><![CDATA[new technology]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=97</guid>
		<description><![CDATA[According to the May 2009 Mobile Metrics Report by AdMob, Apple is taking a big bite of the Smartphone market share.  In their newly released study, they take a closer look at the iPhone apps within the AdMob network.  &#8220;It is general knowledge that the top free apps are downloaded millions of times. [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Advertising in iPhone Apps &#8211; Will it Stick?</title>
		<link>http://www.heathermorford.com/2009/06/technology/advertising-in-iphone-apps-will-it-stick/</link>
		<comments>http://www.heathermorford.com/2009/06/technology/advertising-in-iphone-apps-will-it-stick/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 23:33:55 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Tech Industry]]></category>
		<category><![CDATA[iPhone Marketing]]></category>
		<category><![CDATA[life - inside out]]></category>
		<category><![CDATA[new technology]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=90</guid>
		<description><![CDATA[Google has launched their mobile version of Google AdSense, now available on the iPhone and Android platforms. Not surprising that Google was the first to implement full blow advertising in applications. What was once free, will now be a little less free as users of free apps will now be forced to sit through targeted [...]]]></description>
		<wfw:commentRss>http://www.heathermorford.com/2009/06/technology/advertising-in-iphone-apps-will-it-stick/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When your Boss Doesn&#8217;t Understand Social Media</title>
		<link>http://www.heathermorford.com/2009/06/uncategorized/when-your-boss-doesnt-understand-social-media/</link>
		<comments>http://www.heathermorford.com/2009/06/uncategorized/when-your-boss-doesnt-understand-social-media/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 21:08:56 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Tech Industry]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[life - inside out]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=88</guid>
		<description><![CDATA[What do you do when you are faced with upper management that doesn&#8217;t understand Social Media and why it should be an important part of the marketing strategy?  I stumbled across a great presentation by Chris Brogan today that pretty much sums up the question of &#8220;How to Convince Your Boss that Social Media [...]]]></description>
		<wfw:commentRss>http://www.heathermorford.com/2009/06/uncategorized/when-your-boss-doesnt-understand-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cal Train isnt so bad</title>
		<link>http://www.heathermorford.com/2009/03/life-inside-out/cal-train-isnt-so-bad/</link>
		<comments>http://www.heathermorford.com/2009/03/life-inside-out/cal-train-isnt-so-bad/#comments</comments>
		<pubDate>Wed, 04 Mar 2009 01:16:51 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[life - inside out]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=38</guid>
		<description><![CDATA[I flew into San Jose this morning to attend the IDCDirections conference, so I was up at 4am to catch the 6:50am flight from Seattle. Had to drive and park at the airport, not my preferred method but I live too far to hire a car.
Not thinking too much about location,  I had booked [...]]]></description>
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