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	<title>Upside Down, Inside Out &#187; life &#8211; inside out</title>
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	<description>Social Marketing - Product Evangelism - PR</description>
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		<title>“Mad Men” Gets all Dolled up with New Barbie Lookalikes</title>
		<link>http://www.heathermorford.com/2010/03/life-inside-out/mad-men-gets-all-dolled-up-with-new-barbie-lookalikes/</link>
		<comments>http://www.heathermorford.com/2010/03/life-inside-out/mad-men-gets-all-dolled-up-with-new-barbie-lookalikes/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 20:09:56 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Featured Posts]]></category>
		<category><![CDATA[life - inside out]]></category>
		<category><![CDATA[Random Stuff]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=278</guid>
		<description><![CDATA[The hit series Mad Men, about a 1960&#8242;s Madison Avenue Advertising Agency just got immortalized by Mattel. The new &#8220;Mad Men&#8221; collector Barbie dolls will hit the stores in July of 2010 and fans will be able to buy Don [...]]]></description>
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		<title>Zappos uses advertising in the right place at the right moment</title>
		<link>http://www.heathermorford.com/2009/12/smallbusiness/zappos-uses-advertising-in-the-right-place-at-the-right-moment/</link>
		<comments>http://www.heathermorford.com/2009/12/smallbusiness/zappos-uses-advertising-in-the-right-place-at-the-right-moment/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 22:08:48 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[life - inside out]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=174</guid>
		<description><![CDATA[Every day we see millions of ads, but this one was brought to my attention by another blogger as brilliant for getting out your brand name in a very unlikely spot. The bins at the Airport terminal security checkpoint *Note [...]]]></description>
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		<title>Attending Gnomedex, Are You?</title>
		<link>http://www.heathermorford.com/2009/08/online-marketing/attending-gnomedex-are-you/</link>
		<comments>http://www.heathermorford.com/2009/08/online-marketing/attending-gnomedex-are-you/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 17:18:33 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[life - inside out]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Tech Industry]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=155</guid>
		<description><![CDATA[I will be attending Chris Pirillo&#8217;s Social Media conference, Gnomedex on August 20th in Seattle. It&#8217;s sure to be an interesting two days accelerating ideas around social media and online communities.]]></description>
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		<title>Seattle Area Breaks All Records in Heat Wave</title>
		<link>http://www.heathermorford.com/2009/07/life-inside-out/seattle-area-breaks-all-records-in-heat-wave/</link>
		<comments>http://www.heathermorford.com/2009/07/life-inside-out/seattle-area-breaks-all-records-in-heat-wave/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 23:49:58 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[life - inside out]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=147</guid>
		<description><![CDATA[I could have told you it was hot, my thermometer inside the house reads 86 degrees (that is with an air conditioning unit upstairs) but I had no idea that we are having the hottest day on record EVER in [...]]]></description>
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		<title>Bing Rocks When Searching for Travel</title>
		<link>http://www.heathermorford.com/2009/07/technology/bing-rocks-when-searching-for-travel/</link>
		<comments>http://www.heathermorford.com/2009/07/technology/bing-rocks-when-searching-for-travel/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 19:39:38 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[life - inside out]]></category>
		<category><![CDATA[New Technology]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=142</guid>
		<description><![CDATA[I&#8217;ve become almost blind to my use of Google. Anytime I need to search for something, I use the built-in search tool in either Safari or Firefox that automatically defaults to Google without even thinking about it. Google had certainly [...]]]></description>
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		<title>Happy 4th of July</title>
		<link>http://www.heathermorford.com/2009/07/life-inside-out/happy-4th-of-july/</link>
		<comments>http://www.heathermorford.com/2009/07/life-inside-out/happy-4th-of-july/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 22:25:35 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[life - inside out]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=130</guid>
		<description><![CDATA[I&#8217;ll be taking a break from technology over the weekend and enjoying some sunshine. Regardless of the complaints I think I share with many others about politics and laws in our country, we are very fortunate to have it as [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>69% of US Market Share in SmartPhone Users Going to Apple</title>
		<link>http://www.heathermorford.com/2009/06/technology/69-of-us-market-share-in-smartphone-users-going-to-apple/</link>
		<comments>http://www.heathermorford.com/2009/06/technology/69-of-us-market-share-in-smartphone-users-going-to-apple/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 00:03:27 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[iPhone Marketing]]></category>
		<category><![CDATA[life - inside out]]></category>
		<category><![CDATA[New Technology]]></category>
		<category><![CDATA[Tech Industry]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=97</guid>
		<description><![CDATA[According to the May 2009 Mobile Metrics Report by AdMob, Apple is taking a big bite of the Smartphone market share. In their newly released study, they take a closer look at the iPhone apps within the AdMob network. &#8220;It [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Advertising in iPhone Apps &#8211; Will it Stick?</title>
		<link>http://www.heathermorford.com/2009/06/technology/advertising-in-iphone-apps-will-it-stick/</link>
		<comments>http://www.heathermorford.com/2009/06/technology/advertising-in-iphone-apps-will-it-stick/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 23:33:55 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[iPhone Marketing]]></category>
		<category><![CDATA[life - inside out]]></category>
		<category><![CDATA[New Technology]]></category>
		<category><![CDATA[Tech Industry]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=90</guid>
		<description><![CDATA[Google has launched their mobile version of Google AdSense, now available on the iPhone and Android platforms. Not surprising that Google was the first to implement full blow advertising in applications. What was once free, will now be a little [...]]]></description>
		<wfw:commentRss>http://www.heathermorford.com/2009/06/technology/advertising-in-iphone-apps-will-it-stick/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When your Boss Doesn&#8217;t Understand Social Media</title>
		<link>http://www.heathermorford.com/2009/06/uncategorized/when-your-boss-doesnt-understand-social-media/</link>
		<comments>http://www.heathermorford.com/2009/06/uncategorized/when-your-boss-doesnt-understand-social-media/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 21:08:56 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[life - inside out]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Tech Industry]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=88</guid>
		<description><![CDATA[What do you do when you are faced with upper management that doesn&#8217;t understand Social Media and why it should be an important part of the marketing strategy? I stumbled across a great presentation by Chris Brogan today that pretty [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cal Train isnt so bad</title>
		<link>http://www.heathermorford.com/2009/03/life-inside-out/cal-train-isnt-so-bad/</link>
		<comments>http://www.heathermorford.com/2009/03/life-inside-out/cal-train-isnt-so-bad/#comments</comments>
		<pubDate>Wed, 04 Mar 2009 01:16:51 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[life - inside out]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=38</guid>
		<description><![CDATA[I flew into San Jose this morning to attend the IDCDirections conference, so I was up at 4am to catch the 6:50am flight from Seattle. Had to drive and park at the airport, not my preferred method but I live [...]]]></description>
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