It never fails to amaze me at how many times exective and upper management outside of marketing make decisions around marketing when they have no idea what they are talking about. We aren’t talking about well informed decisions, based on credible reports or extensive research, we’re talking about decisions that change the landscape of their company’s direction, their ability to do lead generation and maintain brand visibility and credibility and the decision is made on a “gut feeling” or “best guess”. I believe that if you are a good leader, then you rely on the people who have the hands-on experience and the background knowledge to guide decisions around their areas of expertise.
Posts categorized under ‘Online Marketing’
New Synology Advertisements
New stick figure animations depict the struggle of small business owners with running their IT departments. Check it out.
My favorite iPhone App’s
I have to admit that my iPhone functions as my computer away from home and I don’t know what I would or did without it. While I’m no where near the app addict that many are, I do use a [...]
All time brilliant marketing
Nothing has made more of an impact in the technology advertising space than the brilliant minds behind the Mac vs. PC ads. Every single one of them stands on it’s own as great positioning statement, however together, they tell such [...]
The Hidden Catch You Want to Know About When Starting a Real Estate Blog
As social media marketing rolls into full force, the real estate industry while usually one step behind is catching on and more and more real estate agents are starting blogs and implementing web marketing strategies. This has posed a great [...]