Posts categorized under ‘Small Business’

Zappos uses advertising in the right place at the right moment

Every day we see millions of ads, but this one was brought to my attention by another blogger as brilliant for getting out your brand name in a very unlikely spot. The bins at the Airport terminal security checkpoint *Note [...]

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When your Boss Doesn’t Understand Social Media

What do you do when you are faced with upper management that doesn’t understand Social Media and why it should be an important part of the marketing strategy? I stumbled across a great presentation by Chris Brogan today that pretty [...]

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Virtual Events – the Wave of the Future?

I just finished attending a virtual online conference through B2B titled The Leading Edge; . The benefits of being able to attend the conference from my desk were great, I was able to answer emails continue working in-between session breaks [...]

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