Every day we see millions of ads, but this one was brought to my attention by another blogger as brilliant for getting out your brand name in a very unlikely spot. The bins at the Airport terminal security checkpoint

*Note that this ad is strategically placed to catch people who are paying attention to their shoes as well as giving a simple, straight forward message that is absorbed in less than 20 seconds.

I’m a huge fan of Zappos and for building your business on the customer experience which Zappos continues to do very well at. While I generally think there is a lot of money wasted on advertising that never really hits the audience in the right way, this is just another example of a great marketing strategy.

What do you do when you are faced with upper management that doesn’t understand Social Media and why it should be an important part of the marketing strategy? I stumbled across a great presentation by Chris Brogan today that pretty much sums up the question of “How to Convince Your Boss that Social Media has Value”. It’s on HubSpot and I highly recommend that you check it out. It was recorded earlier this year but is still very applicable

I just finished attending a virtual online conference through B2B titled The Leading Edge; .

The benefits of being able to attend the conference from my desk were great, I was able to answer emails continue working in-between session breaks and download content immediately from the presentations. The keynotes were clear and came through with video and overall I thought Continue Reading ->