<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Upside Down, Inside Out &#187; Small Business</title>
	<atom:link href="http://www.heathermorford.com/category/smallbusiness/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.heathermorford.com</link>
	<description>Social Marketing - Product Evangelism - PR</description>
	<lastBuildDate>Thu, 18 Mar 2010 19:54:41 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Zappos uses advertising in the right place at the right moment</title>
		<link>http://www.heathermorford.com/2009/12/smallbusiness/zappos-uses-advertising-in-the-right-place-at-the-right-moment/</link>
		<comments>http://www.heathermorford.com/2009/12/smallbusiness/zappos-uses-advertising-in-the-right-place-at-the-right-moment/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 22:08:48 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[life - inside out]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=174</guid>
		<description><![CDATA[Every day we see millions of ads, but this one was brought to my attention by another blogger as brilliant for getting out your brand name in a very unlikely spot. The bins at the Airport terminal security checkpoint  *Note that this ad is strategically placed to catch people who are paying attention to [...]]]></description>
		<wfw:commentRss>http://www.heathermorford.com/2009/12/smallbusiness/zappos-uses-advertising-in-the-right-place-at-the-right-moment/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When your Boss Doesn&#8217;t Understand Social Media</title>
		<link>http://www.heathermorford.com/2009/06/uncategorized/when-your-boss-doesnt-understand-social-media/</link>
		<comments>http://www.heathermorford.com/2009/06/uncategorized/when-your-boss-doesnt-understand-social-media/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 21:08:56 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Tech Industry]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[life - inside out]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=88</guid>
		<description><![CDATA[What do you do when you are faced with upper management that doesn&#8217;t understand Social Media and why it should be an important part of the marketing strategy?  I stumbled across a great presentation by Chris Brogan today that pretty much sums up the question of &#8220;How to Convince Your Boss that Social Media [...]]]></description>
		<wfw:commentRss>http://www.heathermorford.com/2009/06/uncategorized/when-your-boss-doesnt-understand-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Virtual Events &#8211; the Wave of the Future?</title>
		<link>http://www.heathermorford.com/2009/06/technology/virtual-events-the-wave-of-the-future/</link>
		<comments>http://www.heathermorford.com/2009/06/technology/virtual-events-the-wave-of-the-future/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 21:51:30 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Tech Industry]]></category>
		<category><![CDATA[new technology]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=78</guid>
		<description><![CDATA[I just finished attending a virtual online conference through B2B  titled The Leading Edge; . 
The benefits of being able to attend the conference from my desk were great, I was able to answer emails continue working in-between session breaks and download content immediately from the presentations.  The keynotes were clear and came [...]]]></description>
		<wfw:commentRss>http://www.heathermorford.com/2009/06/technology/virtual-events-the-wave-of-the-future/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
