Google has launched their mobile version of Google AdSense, now available on the iPhone and Android platforms. Not surprising that Google was the first to implement full blow advertising in applications. What was once free, will now be a little less free as users of free apps will now be forced to sit through targeted advertising embedded into the application. Developers of the app do have the choice to decide what ads are shown, block certain ads and how they are shown. While users may be less than thrilled with the new addition of advertising be delivered through their apps, many marketing and advertising professionals are scrambling to buy ads. Continue Reading ->

What do you do when you are faced with upper management that doesn’t understand Social Media and why it should be an important part of the marketing strategy? I stumbled across a great presentation by Chris Brogan today that pretty much sums up the question of “How to Convince Your Boss that Social Media has Value”. It’s on HubSpot and I highly recommend that you check it out. It was recorded earlier this year but is still very applicable

I just finished attending a virtual online conference through B2B titled The Leading Edge; .

The benefits of being able to attend the conference from my desk were great, I was able to answer emails continue working in-between session breaks and download content immediately from the presentations. The keynotes were clear and came through with video and overall I thought Continue Reading ->

Today I released a case study on how Synology is using their own Disk Stations to cut costs, increase productivity and improve efficiencies with their world-wide employee base. The press release is available at PRWeb

New stick figure animations depict the struggle of small business owners with running their IT departments. Check it out.

I have to admit that my iPhone functions as my computer away from home and I don’t know what I would or did without it. While I’m no where near the app addict that many are, I do use a few quite frequently and here is a list of what’s “hot” right now on my iPhone (notice there are no games listed here, given that the only games on my iPhone are for my 2 year old I decided to leave his favorites to another post).
Facebook for iPhone
XpenseTracker
Wordpress
OpenTable
Yelp
Flight Status
Pandora
Grocery IQ
AllRecipes
Flixster
Salesforce
New York Times

My last official day as a contractor with Microsoft was yesterday, January 21st. This morning Microsoft Corp. said it is cutting 5,000 jobs over the next 18 months and 1400 of those this month due to their low earnings report. The report was released today with an 11 percent drop in second-quarter profits and due to the news their stock is off 8% this morning – I don’t even look these days at the actual numbers in my portfolio, I’m just riding out the wave. Looks like there will be another 1400 people looking at the job boards… not a pretty picture.