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	<title>Upside Down, Inside Out &#187; new technology</title>
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	<description>Social Marketing - Product Evangelism - PR</description>
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		<title>How to Guarantee Greater Success for Your iPhone &amp; iPad App Launch</title>
		<link>http://www.heathermorford.com/2010/02/technology/guarantee-greater-success-for-your-iphone-ipad-app/</link>
		<comments>http://www.heathermorford.com/2010/02/technology/guarantee-greater-success-for-your-iphone-ipad-app/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 17:17:29 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[iPhone Marketing]]></category>
		<category><![CDATA[new technology]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mac]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[product launch]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=240</guid>
		<description><![CDATA[You’ve spent hours of time on the development of an iPhone or iPad application. You&#8217;ve spent time making sure your app works right and looks a certain way and now that it&#8217;s done, you’re convinced that your app is so good it’s just going to sell itself.  Wrong, think again. 
It’s not a secret [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Droid Ad Looks Vastly Similar to Iconic iPhone Photo</title>
		<link>http://www.heathermorford.com/2009/12/technology/droid-ad-looks-vastly-similar-to-iconic-iphone-photo/</link>
		<comments>http://www.heathermorford.com/2009/12/technology/droid-ad-looks-vastly-similar-to-iconic-iphone-photo/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 23:05:31 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[iPhone Marketing]]></category>
		<category><![CDATA[new technology]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=164</guid>
		<description><![CDATA[What&#8217;s wrong with this new ad from Verizon &#038; Google for the new Droid? 
Looks remarkably similar to the iconic photograph of the first iPhone at Macworld 2007 that was shot by James Duncan Davidson  and I&#8217;m pretty sure he wasn&#8217;t called ahead of time to consult on creative ideas. 
Check out the original [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bing Rocks When Searching for Travel</title>
		<link>http://www.heathermorford.com/2009/07/technology/bing-rocks-when-searching-for-travel/</link>
		<comments>http://www.heathermorford.com/2009/07/technology/bing-rocks-when-searching-for-travel/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 19:39:38 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[life - inside out]]></category>
		<category><![CDATA[new technology]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=142</guid>
		<description><![CDATA[I&#8217;ve become almost blind to my use of Google. Anytime I need to search for something, I use the built-in search tool in either Safari or Firefox that automatically defaults to Google without even thinking about it. Google had certainly succeeded in their search engine being the one and only thing I think about when [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Preview of New iPhone Apps from Synology</title>
		<link>http://www.heathermorford.com/2009/06/technology/preview-of-new-iphone-apps-from-synology/</link>
		<comments>http://www.heathermorford.com/2009/06/technology/preview-of-new-iphone-apps-from-synology/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 17:14:38 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[iPhone Marketing]]></category>
		<category><![CDATA[new technology]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=100</guid>
		<description><![CDATA[Today, at Synology, we announced on the Synology world-wide blog the upcoming release of 2 new iPhone applications.  These new iPhone applications work with the Synology Disk Station Manager firmware (DSM 2.2) to integrate into Disk Station features.  The apps, named DS Audio and DS Photo are still under Apple&#8217;s approval process but [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>69% of US Market Share in SmartPhone Users Going to Apple</title>
		<link>http://www.heathermorford.com/2009/06/technology/69-of-us-market-share-in-smartphone-users-going-to-apple/</link>
		<comments>http://www.heathermorford.com/2009/06/technology/69-of-us-market-share-in-smartphone-users-going-to-apple/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 00:03:27 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Tech Industry]]></category>
		<category><![CDATA[iPhone Marketing]]></category>
		<category><![CDATA[life - inside out]]></category>
		<category><![CDATA[new technology]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=97</guid>
		<description><![CDATA[According to the May 2009 Mobile Metrics Report by AdMob, Apple is taking a big bite of the Smartphone market share.  In their newly released study, they take a closer look at the iPhone apps within the AdMob network.  &#8220;It is general knowledge that the top free apps are downloaded millions of times. [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Advertising in iPhone Apps &#8211; Will it Stick?</title>
		<link>http://www.heathermorford.com/2009/06/technology/advertising-in-iphone-apps-will-it-stick/</link>
		<comments>http://www.heathermorford.com/2009/06/technology/advertising-in-iphone-apps-will-it-stick/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 23:33:55 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Tech Industry]]></category>
		<category><![CDATA[iPhone Marketing]]></category>
		<category><![CDATA[life - inside out]]></category>
		<category><![CDATA[new technology]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=90</guid>
		<description><![CDATA[Google has launched their mobile version of Google AdSense, now available on the iPhone and Android platforms. Not surprising that Google was the first to implement full blow advertising in applications. What was once free, will now be a little less free as users of free apps will now be forced to sit through targeted [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Virtual Events &#8211; the Wave of the Future?</title>
		<link>http://www.heathermorford.com/2009/06/technology/virtual-events-the-wave-of-the-future/</link>
		<comments>http://www.heathermorford.com/2009/06/technology/virtual-events-the-wave-of-the-future/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 21:51:30 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Tech Industry]]></category>
		<category><![CDATA[new technology]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=78</guid>
		<description><![CDATA[I just finished attending a virtual online conference through B2B  titled The Leading Edge; . 
The benefits of being able to attend the conference from my desk were great, I was able to answer emails continue working in-between session breaks and download content immediately from the presentations.  The keynotes were clear and came [...]]]></description>
		<wfw:commentRss>http://www.heathermorford.com/2009/06/technology/virtual-events-the-wave-of-the-future/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creating a Better Marketing Team</title>
		<link>http://www.heathermorford.com/2009/06/technology/when-non-marketing-folks-dictate-marketing-strategy/</link>
		<comments>http://www.heathermorford.com/2009/06/technology/when-non-marketing-folks-dictate-marketing-strategy/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 16:17:22 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[new technology]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=54</guid>
		<description><![CDATA[It never fails to amaze me at how many times exective and upper management outside of marketing make decisions around marketing when they have no idea what they are talking about. We aren't talking about well informed decisions, based on credible reports or extensive research, we're talking about decisions that change the landscape of their company's direction, their ability to do lead generation and maintain brand visibility and credibility and the decision is made on a "gut feeling" or "best guess".  I believe that if you are a good leader, then you rely on the people who have the hands-on experience and the background knowledge to guide decisions around their areas of expertise.]]></description>
		<wfw:commentRss>http://www.heathermorford.com/2009/06/technology/when-non-marketing-folks-dictate-marketing-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Synology Advertisements</title>
		<link>http://www.heathermorford.com/2009/06/technology/new-synology-advertisements/</link>
		<comments>http://www.heathermorford.com/2009/06/technology/new-synology-advertisements/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 01:02:06 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Tech Industry]]></category>
		<category><![CDATA[new technology]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=47</guid>
		<description><![CDATA[New stick figure animations depict the struggle of small business owners with running their IT departments.  Check it out. 
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My favorite iPhone App&#8217;s</title>
		<link>http://www.heathermorford.com/2009/06/technology/my-favorite-iphone-apps/</link>
		<comments>http://www.heathermorford.com/2009/06/technology/my-favorite-iphone-apps/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 00:50:48 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Tech Industry]]></category>
		<category><![CDATA[new technology]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=43</guid>
		<description><![CDATA[I have to admit that my iPhone functions as my computer away from home and I don&#8217;t know what I would or did without it. While I&#8217;m no where near the app addict that many are, I do use a few quite frequently and here is a list of what&#8217;s &#8220;hot&#8221; right now on my [...]]]></description>
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