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	<title>Upside Down, Inside Out &#187; Uncategorized</title>
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	<description>Social Marketing - Product Evangelism - PR</description>
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		<title>Fred Hutch Wins $55.4 Million Contract and Adds Jobs in Seattle</title>
		<link>http://www.heathermorford.com/2009/12/uncategorized/fred-hutch-wins-55-4-million-contract-and-adds-jobs-in-seattle/</link>
		<comments>http://www.heathermorford.com/2009/12/uncategorized/fred-hutch-wins-55-4-million-contract-and-adds-jobs-in-seattle/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 22:42:39 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[In a press release this morning, The National Cancer Institute has awarded a $55.4 million, multiple-year contract to Fred Hutchinson Cancer Research Center to become the nation&#8217;s sole operator of its Cancer Information Service Contact Center.
Since Fred Hutchinson is located in Seattle, it looks like a few more jobs will be added to the local [...]]]></description>
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		<title>It&#8217;s a New Marriage &#8211; Microsoft and Yahoo Together Again</title>
		<link>http://www.heathermorford.com/2009/07/uncategorized/its-a-new-marriage-microsoft-and-yahoo-together-again/</link>
		<comments>http://www.heathermorford.com/2009/07/uncategorized/its-a-new-marriage-microsoft-and-yahoo-together-again/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 08:05:34 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Tech Industry]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=152</guid>
		<description><![CDATA[Search just got a jolt as Microsoft and Yahoo pull together in a 10 year deal to combine search efforts.  Yahoo reported that  with the Microsoft&#8217;s success with Bing, the two of them will work to divert ad revenue from Google. 
Yahoo Inc. shares plunged $2.08, or 12 percent, to $15.14 as investors [...]]]></description>
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		<title>PR Software Trials and Tribulations</title>
		<link>http://www.heathermorford.com/2009/07/uncategorized/pr-software-trials-and-tribulations/</link>
		<comments>http://www.heathermorford.com/2009/07/uncategorized/pr-software-trials-and-tribulations/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 22:58:44 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=53</guid>
		<description><![CDATA[With a mix of PR software tools available now as SaaS, there are lots of choices available to help make media relations easier. I&#8217;ve been evaluating a few of them over the last few months to determine what best fits the needs of the small technology company that I&#8217;m working for.  Ultimately I ended [...]]]></description>
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		<title>When your Boss Doesn&#8217;t Understand Social Media</title>
		<link>http://www.heathermorford.com/2009/06/uncategorized/when-your-boss-doesnt-understand-social-media/</link>
		<comments>http://www.heathermorford.com/2009/06/uncategorized/when-your-boss-doesnt-understand-social-media/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 21:08:56 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Tech Industry]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[life - inside out]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=88</guid>
		<description><![CDATA[What do you do when you are faced with upper management that doesn&#8217;t understand Social Media and why it should be an important part of the marketing strategy?  I stumbled across a great presentation by Chris Brogan today that pretty much sums up the question of &#8220;How to Convince Your Boss that Social Media [...]]]></description>
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		<title>Email Marketing &#8211; Who&#8217;s Really Opening that Mail?</title>
		<link>http://www.heathermorford.com/2009/06/uncategorized/email-marketing-whos-really-opening-that-mail/</link>
		<comments>http://www.heathermorford.com/2009/06/uncategorized/email-marketing-whos-really-opening-that-mail/#comments</comments>
		<pubDate>Sat, 06 Jun 2009 00:24:24 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messages]]></category>
		<category><![CDATA[newsletters]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=52</guid>
		<description><![CDATA[Interesting trends on email marketing in new report by Mailer Mailer
http://imagehosting.mailermailer.com/email-marketing-metrics-2008h2.pdf
]]></description>
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