<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Upside Down, Inside Out</title>
	<atom:link href="http://www.heathermorford.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.heathermorford.com</link>
	<description>Social Marketing - Product Evangelism - PR</description>
	<lastBuildDate>Thu, 18 Mar 2010 19:54:41 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>iPhone App Developers Can Finally Change Their App Prices</title>
		<link>http://www.heathermorford.com/2010/03/tech-industry/iphone-app-developers-can-finally-change-their-app-prices/</link>
		<comments>http://www.heathermorford.com/2010/03/tech-industry/iphone-app-developers-can-finally-change-their-app-prices/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 19:50:03 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Mac Stuff]]></category>
		<category><![CDATA[Tech Industry]]></category>
		<category><![CDATA[iPhone Marketing]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=289</guid>
		<description><![CDATA[
Finally iPhone developers are able to change the prices of their apps in the Apple App Store, thanks to a new change announced on the Apple Dev website  yesterday.

&#8220;A great new feature in ITunes Connect now allows you to schedule changes to the price of your app, including in App Purchase items.&#8221;
This is sure [...]]]></description>
		<wfw:commentRss>http://www.heathermorford.com/2010/03/tech-industry/iphone-app-developers-can-finally-change-their-app-prices/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>If Old Spice Made Ads for Apple</title>
		<link>http://www.heathermorford.com/2010/03/online-marketing/if-old-spice-made-ads-for-apple/</link>
		<comments>http://www.heathermorford.com/2010/03/online-marketing/if-old-spice-made-ads-for-apple/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 17:29:11 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Mac Stuff]]></category>
		<category><![CDATA[Random Stuff]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=283</guid>
		<description><![CDATA[
Just discovered a really hilarious parody of one of my favorite ads, &#8220;Old Spice- The Man You Could Smell Like&#8221;.  The new take for Mac geeks is by far the funniest parody I&#8217;ve seen in awhile. 

The original Old Spice Ad this was based off of


]]></description>
		<wfw:commentRss>http://www.heathermorford.com/2010/03/online-marketing/if-old-spice-made-ads-for-apple/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;Mad Men&#8221; Gets all Dolled up with New Barbie Lookalikes</title>
		<link>http://www.heathermorford.com/2010/03/life-inside-out/mad-men-gets-all-dolled-up-with-new-barbie-lookalikes/</link>
		<comments>http://www.heathermorford.com/2010/03/life-inside-out/mad-men-gets-all-dolled-up-with-new-barbie-lookalikes/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 20:09:56 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Random Stuff]]></category>
		<category><![CDATA[life - inside out]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=278</guid>
		<description><![CDATA[
The hit series Mad Men, about a 1960&#8217;s Madison Avenue Advertising Agency just got immortalized by Mattel. The new &#8220;Mad Men&#8221; collector Barbie dolls will hit the stores in July of 2010 and fans will be able to buy Don Draper, Betty Draper, Roger Sterling and Joan Halloway from the hit TV series. 
From the [...]]]></description>
		<wfw:commentRss>http://www.heathermorford.com/2010/03/life-inside-out/mad-men-gets-all-dolled-up-with-new-barbie-lookalikes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Apple will Replace Hard Drives for Free on Some MacBooks Bought Between 2006-2007</title>
		<link>http://www.heathermorford.com/2010/02/tech-industry/apple-will-replace-hard-drives-for-free-on-some-macbooks-bought-between-2006-2007/</link>
		<comments>http://www.heathermorford.com/2010/02/tech-industry/apple-will-replace-hard-drives-for-free-on-some-macbooks-bought-between-2006-2007/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 17:31:05 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Mac Stuff]]></category>
		<category><![CDATA[Tech Industry]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=267</guid>
		<description><![CDATA[
 Apple has announced that it will replace the hard drives on MacBooks bought between 2006 and 2007 if you can prove that your hard drive has failed. The offer is open until August 15th of this year, or three years after the MacBook was purchased. Get additional details (via Gizmodo)
Image credit: TheYoungThousands

]]></description>
		<wfw:commentRss>http://www.heathermorford.com/2010/02/tech-industry/apple-will-replace-hard-drives-for-free-on-some-macbooks-bought-between-2006-2007/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Guarantee Greater Success for Your iPhone &amp; iPad App Launch</title>
		<link>http://www.heathermorford.com/2010/02/technology/guarantee-greater-success-for-your-iphone-ipad-app/</link>
		<comments>http://www.heathermorford.com/2010/02/technology/guarantee-greater-success-for-your-iphone-ipad-app/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 17:17:29 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[iPhone Marketing]]></category>
		<category><![CDATA[new technology]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mac]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[product launch]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=240</guid>
		<description><![CDATA[
You’ve spent hours of time on the development of an iPhone or iPad application. You&#8217;ve spent time making sure your app works right and looks a certain way and now that it&#8217;s done, you’re convinced that your app is so good it’s just going to sell itself.  Wrong, think again. 
It’s not a secret [...]]]></description>
		<wfw:commentRss>http://www.heathermorford.com/2010/02/technology/guarantee-greater-success-for-your-iphone-ipad-app/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Zappos uses advertising in the right place at the right moment</title>
		<link>http://www.heathermorford.com/2009/12/smallbusiness/zappos-uses-advertising-in-the-right-place-at-the-right-moment/</link>
		<comments>http://www.heathermorford.com/2009/12/smallbusiness/zappos-uses-advertising-in-the-right-place-at-the-right-moment/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 22:08:48 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[life - inside out]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=174</guid>
		<description><![CDATA[
Every day we see millions of ads, but this one was brought to my attention by another blogger as brilliant for getting out your brand name in a very unlikely spot. The bins at the Airport terminal security checkpoint  *Note that this ad is strategically placed to catch people who are paying attention to [...]]]></description>
		<wfw:commentRss>http://www.heathermorford.com/2009/12/smallbusiness/zappos-uses-advertising-in-the-right-place-at-the-right-moment/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ex-Microsoft CFO Resigns and Receives 1.9 million</title>
		<link>http://www.heathermorford.com/2009/12/tech-industry/ex-microsoft-cfo-resigns-and-receives-1-9-million/</link>
		<comments>http://www.heathermorford.com/2009/12/tech-industry/ex-microsoft-cfo-resigns-and-receives-1-9-million/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 05:07:27 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Tech Industry]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=169</guid>
		<description><![CDATA[
According to a a posting on Techflash Chris Liddell, who resigned last month as Microsoft&#8217;s chief financial officer, will receive a total of $1.9 million under a &#8220;resignation agreement&#8221; disclosed in a Securities and Exchange Commission filing.
Microsoft will pay Liddell $950,000 on Dec. 31 and another $950,000 on March 31 compensation for the first half [...]]]></description>
		<wfw:commentRss>http://www.heathermorford.com/2009/12/tech-industry/ex-microsoft-cfo-resigns-and-receives-1-9-million/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Droid Ad Looks Vastly Similar to Iconic iPhone Photo</title>
		<link>http://www.heathermorford.com/2009/12/technology/droid-ad-looks-vastly-similar-to-iconic-iphone-photo/</link>
		<comments>http://www.heathermorford.com/2009/12/technology/droid-ad-looks-vastly-similar-to-iconic-iphone-photo/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 23:05:31 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[iPhone Marketing]]></category>
		<category><![CDATA[new technology]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=164</guid>
		<description><![CDATA[
What&#8217;s wrong with this new ad from Verizon &#038; Google for the new Droid? 
Looks remarkably similar to the iconic photograph of the first iPhone at Macworld 2007 that was shot by James Duncan Davidson  and I&#8217;m pretty sure he wasn&#8217;t called ahead of time to consult on creative ideas. 
Check out the original [...]]]></description>
		<wfw:commentRss>http://www.heathermorford.com/2009/12/technology/droid-ad-looks-vastly-similar-to-iconic-iphone-photo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fred Hutch Wins $55.4 Million Contract and Adds Jobs in Seattle</title>
		<link>http://www.heathermorford.com/2009/12/uncategorized/fred-hutch-wins-55-4-million-contract-and-adds-jobs-in-seattle/</link>
		<comments>http://www.heathermorford.com/2009/12/uncategorized/fred-hutch-wins-55-4-million-contract-and-adds-jobs-in-seattle/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 22:42:39 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=162</guid>
		<description><![CDATA[
In a press release this morning, The National Cancer Institute has awarded a $55.4 million, multiple-year contract to Fred Hutchinson Cancer Research Center to become the nation&#8217;s sole operator of its Cancer Information Service Contact Center.
Since Fred Hutchinson is located in Seattle, it looks like a few more jobs will be added to the local [...]]]></description>
		<wfw:commentRss>http://www.heathermorford.com/2009/12/uncategorized/fred-hutch-wins-55-4-million-contract-and-adds-jobs-in-seattle/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Attending Gnomedex, Are You?</title>
		<link>http://www.heathermorford.com/2009/08/online-marketing/attending-gnomedex-are-you/</link>
		<comments>http://www.heathermorford.com/2009/08/online-marketing/attending-gnomedex-are-you/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 17:18:33 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Tech Industry]]></category>
		<category><![CDATA[life - inside out]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=155</guid>
		<description><![CDATA[
I will be attending Chris Pirillo&#8217;s Social Media conference, Gnomedex on August 20th in Seattle.  It&#8217;s sure to be an interesting two days accelerating ideas around social media and online communities. 

]]></description>
		<wfw:commentRss>http://www.heathermorford.com/2009/08/online-marketing/attending-gnomedex-are-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
