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	<title>Upside Down, Inside Out</title>
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	<description>Social Marketing - Product Evangelism - PR</description>
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		<title>iPhone App Developers Can Finally Change Their App Prices</title>
		<link>http://www.heathermorford.com/2010/03/tech-industry/iphone-app-developers-can-finally-change-their-app-prices/</link>
		<comments>http://www.heathermorford.com/2010/03/tech-industry/iphone-app-developers-can-finally-change-their-app-prices/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 19:50:03 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[iPhone Marketing]]></category>
		<category><![CDATA[Mac Stuff]]></category>
		<category><![CDATA[Tech Industry]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=289</guid>
		<description><![CDATA[Finally iPhone developers are able to change the prices of their apps in the Apple App Store, thanks to a new change announced on the <a href="http://developer.apple.com/iphone/news/archives/2010/march/">Apple Dev website </a> yesterday.  ]]></description>
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		</item>
		<item>
		<title>If Old Spice Made Ads for Apple</title>
		<link>http://www.heathermorford.com/2010/03/online-marketing/if-old-spice-made-ads-for-apple/</link>
		<comments>http://www.heathermorford.com/2010/03/online-marketing/if-old-spice-made-ads-for-apple/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 17:29:11 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Featured Posts]]></category>
		<category><![CDATA[Mac Stuff]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Random Stuff]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=283</guid>
		<description><![CDATA[Just discovered a really hilarious parody of one of my favorite ads, &#8220;Old Spice- The Man You Could Smell Like&#8221;. The new take for Mac geeks is by far the funniest parody I&#8217;ve seen in awhile. The original Old Spice [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>“Mad Men” Gets all Dolled up with New Barbie Lookalikes</title>
		<link>http://www.heathermorford.com/2010/03/life-inside-out/mad-men-gets-all-dolled-up-with-new-barbie-lookalikes/</link>
		<comments>http://www.heathermorford.com/2010/03/life-inside-out/mad-men-gets-all-dolled-up-with-new-barbie-lookalikes/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 20:09:56 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Featured Posts]]></category>
		<category><![CDATA[life - inside out]]></category>
		<category><![CDATA[Random Stuff]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=278</guid>
		<description><![CDATA[The hit series Mad Men, about a 1960&#8242;s Madison Avenue Advertising Agency just got immortalized by Mattel. The new &#8220;Mad Men&#8221; collector Barbie dolls will hit the stores in July of 2010 and fans will be able to buy Don [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Apple will Replace Hard Drives for Free on Some MacBooks Bought Between 2006-2007</title>
		<link>http://www.heathermorford.com/2010/02/tech-industry/apple-will-replace-hard-drives-for-free-on-some-macbooks-bought-between-2006-2007/</link>
		<comments>http://www.heathermorford.com/2010/02/tech-industry/apple-will-replace-hard-drives-for-free-on-some-macbooks-bought-between-2006-2007/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 17:31:05 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Mac Stuff]]></category>
		<category><![CDATA[Tech Industry]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=267</guid>
		<description><![CDATA[Apple has announced that it will replace the hard drives on MacBooks bought between 2006 and 2007 if you can prove that your hard drive has failed. The offer is open until August 15th of this year, or three years [...]]]></description>
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		<title>Guarantee Greater Success for Your iPhone &amp; iPad App</title>
		<link>http://www.heathermorford.com/2010/02/technology/guarantee-greater-success-for-your-iphone-ipad-app/</link>
		<comments>http://www.heathermorford.com/2010/02/technology/guarantee-greater-success-for-your-iphone-ipad-app/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 17:17:29 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[iPhone Marketing]]></category>
		<category><![CDATA[New Technology]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mac]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[product launch]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=240</guid>
		<description><![CDATA[You’ve spent hours of time on the development of an iPhone or iPad application. You've spent time making sure your app works right and.]]></description>
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		</item>
		<item>
		<title>Zappos uses advertising in the right place at the right moment</title>
		<link>http://www.heathermorford.com/2009/12/smallbusiness/zappos-uses-advertising-in-the-right-place-at-the-right-moment/</link>
		<comments>http://www.heathermorford.com/2009/12/smallbusiness/zappos-uses-advertising-in-the-right-place-at-the-right-moment/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 22:08:48 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[life - inside out]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=174</guid>
		<description><![CDATA[Every day we see millions of ads, but this one was brought to my attention by another blogger as brilliant for getting out your brand name in a very unlikely spot. The bins at the Airport terminal security checkpoint *Note [...]]]></description>
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		</item>
		<item>
		<title>Ex-Microsoft CFO Resigns and Receives 1.9 million</title>
		<link>http://www.heathermorford.com/2009/12/tech-industry/ex-microsoft-cfo-resigns-and-receives-1-9-million/</link>
		<comments>http://www.heathermorford.com/2009/12/tech-industry/ex-microsoft-cfo-resigns-and-receives-1-9-million/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 05:07:27 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Tech Industry]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=169</guid>
		<description><![CDATA[According to a a posting on Techflash Chris Liddell, who resigned last month as Microsoft&#8217;s chief financial officer, will receive a total of $1.9 million under a &#8220;resignation agreement&#8221; disclosed in a Securities and Exchange Commission filing. Microsoft will pay [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Droid Ad Looks Vastly Similar to Iconic iPhone Photo</title>
		<link>http://www.heathermorford.com/2009/12/technology/droid-ad-looks-vastly-similar-to-iconic-iphone-photo/</link>
		<comments>http://www.heathermorford.com/2009/12/technology/droid-ad-looks-vastly-similar-to-iconic-iphone-photo/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 23:05:31 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Featured Posts]]></category>
		<category><![CDATA[iPhone Marketing]]></category>
		<category><![CDATA[New Technology]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=164</guid>
		<description><![CDATA[What&#8217;s wrong with this new ad from Verizon &#038; Google for the new Droid? Looks remarkably similar to the iconic photograph of the first iPhone at Macworld 2007 that was shot by James Duncan Davidson and I&#8217;m pretty sure he [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fred Hutch Wins $55.4 Million Contract and Adds Jobs in Seattle</title>
		<link>http://www.heathermorford.com/2009/12/uncategorized/fred-hutch-wins-55-4-million-contract-and-adds-jobs-in-seattle/</link>
		<comments>http://www.heathermorford.com/2009/12/uncategorized/fred-hutch-wins-55-4-million-contract-and-adds-jobs-in-seattle/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 22:42:39 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=162</guid>
		<description><![CDATA[In a press release this morning, The National Cancer Institute has awarded a $55.4 million, multiple-year contract to Fred Hutchinson Cancer Research Center to become the nation&#8217;s sole operator of its Cancer Information Service Contact Center. Since Fred Hutchinson is [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Attending Gnomedex, Are You?</title>
		<link>http://www.heathermorford.com/2009/08/online-marketing/attending-gnomedex-are-you/</link>
		<comments>http://www.heathermorford.com/2009/08/online-marketing/attending-gnomedex-are-you/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 17:18:33 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[life - inside out]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Tech Industry]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=155</guid>
		<description><![CDATA[I will be attending Chris Pirillo&#8217;s Social Media conference, Gnomedex on August 20th in Seattle. It&#8217;s sure to be an interesting two days accelerating ideas around social media and online communities.]]></description>
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