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	<title>Upside Down, Inside Out</title>
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	<link>http://www.heathermorford.com</link>
	<description>Social Marketing - Product Evangelism - PR</description>
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		<title>Apple will Replace Hard Drives for Free on Some MacBooks Bought Between 2006-2007</title>
		<link>http://www.heathermorford.com/2010/02/tech-industry/apple-will-replace-hard-drives-for-free-on-some-macbooks-bought-between-2006-2007/</link>
		<comments>http://www.heathermorford.com/2010/02/tech-industry/apple-will-replace-hard-drives-for-free-on-some-macbooks-bought-between-2006-2007/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 17:31:05 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Mac Stuff]]></category>
		<category><![CDATA[Tech Industry]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=267</guid>
		<description><![CDATA[
 Apple has announced that it will replace the hard drives on MacBooks bought between 2006 and 2007 if you can prove that your hard drive has failed. The offer is open until August 15th of this year, or three years after the MacBook was purchased. Get additional details (via Gizmodo)
Image credit: TheYoungThousands

]]></description>
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		<title>How to Guarantee Greater Success for Your iPhone &amp; iPad App Launch</title>
		<link>http://www.heathermorford.com/2010/02/technology/guarantee-greater-success-for-your-iphone-ipad-app/</link>
		<comments>http://www.heathermorford.com/2010/02/technology/guarantee-greater-success-for-your-iphone-ipad-app/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 17:17:29 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[iPhone Marketing]]></category>
		<category><![CDATA[new technology]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mac]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[product launch]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=240</guid>
		<description><![CDATA[
You’ve spent hours of time on the development of an iPhone or iPad application. You&#8217;ve spent time making sure your app works right and looks a certain way and now that it&#8217;s done, you’re convinced that your app is so good it’s just going to sell itself.  Wrong, think again. 
It’s not a secret [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Zappos uses advertising in the right place at the right moment</title>
		<link>http://www.heathermorford.com/2009/12/smallbusiness/zappos-uses-advertising-in-the-right-place-at-the-right-moment/</link>
		<comments>http://www.heathermorford.com/2009/12/smallbusiness/zappos-uses-advertising-in-the-right-place-at-the-right-moment/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 22:08:48 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[life - inside out]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=174</guid>
		<description><![CDATA[
Every day we see millions of ads, but this one was brought to my attention by another blogger as brilliant for getting out your brand name in a very unlikely spot. The bins at the Airport terminal security checkpoint  *Note that this ad is strategically placed to catch people who are paying attention to [...]]]></description>
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		<title>Ex-Microsoft CFO Resigns and Receives 1.9 million</title>
		<link>http://www.heathermorford.com/2009/12/tech-industry/ex-microsoft-cfo-resigns-and-receives-1-9-million/</link>
		<comments>http://www.heathermorford.com/2009/12/tech-industry/ex-microsoft-cfo-resigns-and-receives-1-9-million/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 05:07:27 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Tech Industry]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=169</guid>
		<description><![CDATA[
According to a a posting on Techflash Chris Liddell, who resigned last month as Microsoft&#8217;s chief financial officer, will receive a total of $1.9 million under a &#8220;resignation agreement&#8221; disclosed in a Securities and Exchange Commission filing.
Microsoft will pay Liddell $950,000 on Dec. 31 and another $950,000 on March 31 compensation for the first half [...]]]></description>
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		<title>Droid Ad Looks Vastly Similar to Iconic iPhone Photo</title>
		<link>http://www.heathermorford.com/2009/12/technology/droid-ad-looks-vastly-similar-to-iconic-iphone-photo/</link>
		<comments>http://www.heathermorford.com/2009/12/technology/droid-ad-looks-vastly-similar-to-iconic-iphone-photo/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 23:05:31 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[iPhone Marketing]]></category>
		<category><![CDATA[new technology]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=164</guid>
		<description><![CDATA[
What&#8217;s wrong with this new ad from Verizon &#038; Google for the new Droid? 
Looks remarkably similar to the iconic photograph of the first iPhone at Macworld 2007 that was shot by James Duncan Davidson  and I&#8217;m pretty sure he wasn&#8217;t called ahead of time to consult on creative ideas. 
Check out the original [...]]]></description>
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		<item>
		<title>Fred Hutch Wins $55.4 Million Contract and Adds Jobs in Seattle</title>
		<link>http://www.heathermorford.com/2009/12/uncategorized/fred-hutch-wins-55-4-million-contract-and-adds-jobs-in-seattle/</link>
		<comments>http://www.heathermorford.com/2009/12/uncategorized/fred-hutch-wins-55-4-million-contract-and-adds-jobs-in-seattle/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 22:42:39 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=162</guid>
		<description><![CDATA[
In a press release this morning, The National Cancer Institute has awarded a $55.4 million, multiple-year contract to Fred Hutchinson Cancer Research Center to become the nation&#8217;s sole operator of its Cancer Information Service Contact Center.
Since Fred Hutchinson is located in Seattle, it looks like a few more jobs will be added to the local [...]]]></description>
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		</item>
		<item>
		<title>Attending Gnomedex, Are You?</title>
		<link>http://www.heathermorford.com/2009/08/online-marketing/attending-gnomedex-are-you/</link>
		<comments>http://www.heathermorford.com/2009/08/online-marketing/attending-gnomedex-are-you/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 17:18:33 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Tech Industry]]></category>
		<category><![CDATA[life - inside out]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=155</guid>
		<description><![CDATA[
I will be attending Chris Pirillo&#8217;s Social Media conference, Gnomedex on August 20th in Seattle.  It&#8217;s sure to be an interesting two days accelerating ideas around social media and online communities. 

]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It&#8217;s a New Marriage &#8211; Microsoft and Yahoo Together Again</title>
		<link>http://www.heathermorford.com/2009/07/uncategorized/its-a-new-marriage-microsoft-and-yahoo-together-again/</link>
		<comments>http://www.heathermorford.com/2009/07/uncategorized/its-a-new-marriage-microsoft-and-yahoo-together-again/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 08:05:34 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[Tech Industry]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=152</guid>
		<description><![CDATA[
Search just got a jolt as Microsoft and Yahoo pull together in a 10 year deal to combine search efforts.  Yahoo reported that  with the Microsoft&#8217;s success with Bing, the two of them will work to divert ad revenue from Google. 
Yahoo Inc. shares plunged $2.08, or 12 percent, to $15.14 as investors [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Seattle Area Breaks All Records in Heat Wave</title>
		<link>http://www.heathermorford.com/2009/07/life-inside-out/seattle-area-breaks-all-records-in-heat-wave/</link>
		<comments>http://www.heathermorford.com/2009/07/life-inside-out/seattle-area-breaks-all-records-in-heat-wave/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 23:49:58 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[life - inside out]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=147</guid>
		<description><![CDATA[
I could have told you it was hot, my thermometer inside the house reads 86 degrees (that is with an air conditioning unit upstairs) but I had no idea that we are having the hottest day on record EVER in the Seattle area. It is currently 102 degrees in Kirkland and Redmond where I live/work. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Bing Rocks When Searching for Travel</title>
		<link>http://www.heathermorford.com/2009/07/technology/bing-rocks-when-searching-for-travel/</link>
		<comments>http://www.heathermorford.com/2009/07/technology/bing-rocks-when-searching-for-travel/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 19:39:38 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
				<category><![CDATA[life - inside out]]></category>
		<category><![CDATA[new technology]]></category>

		<guid isPermaLink="false">http://www.heathermorford.com/?p=142</guid>
		<description><![CDATA[
I&#8217;ve become almost blind to my use of Google. Anytime I need to search for something, I use the built-in search tool in either Safari or Firefox that automatically defaults to Google without even thinking about it. Google had certainly succeeded in their search engine being the one and only thing I think about when [...]]]></description>
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