If Old Spice Made Ads for Apple

Just discovered a really hilarious parody of one of my favorite ads, “Old Spice- The Man You Could Smell Like”. The new take for Mac geeks is by far the funniest parody I’ve seen in awhile. The original Old Spice [...]

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“Mad Men” Gets all Dolled up with New Barbie Lookalikes

The hit series Mad Men, about a 1960′s Madison Avenue Advertising Agency just got immortalized by Mattel. The new “Mad Men” collector Barbie dolls will hit the stores in July of 2010 and fans will be able to buy Don [...]

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Mad Men Barbie collection

Droid Ad Looks Vastly Similar to Iconic iPhone Photo

What’s wrong with this new ad from Verizon & Google for the new Droid? Looks remarkably similar to the iconic photograph of the first iPhone at Macworld 2007 that was shot by James Duncan Davidson and I’m pretty sure he [...]

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Bing Rocks When Searching for Travel

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I’ve become almost blind to my use of Google. Anytime I need to search for something, I use the built-in search tool in either Safari or Firefox that automatically defaults to Google without even thinking about it. Google had certainly succeeded in their search engine being the one and only thing I think about when I need to search.

Trouble is, lately the results in Google have been more of a frustration than anything. Granted the paid ads are sometimes relevant, and the results show mostly targeted sites for what I am searching on, but the breadth of results has narrowed greatly since I first started using Google and I just feel like I’m missing stuff.

Today, I was searching for travel options from Seattle. I have a few trips planned this summer and thinking about adding some more. Of course, the main travel websites all came back with similar offers. I wanted something different. I had a “Bing Moment” where I wondered if Microsoft’s new search engine Bing would give me something different.

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The Worst May Be Over for the Tech Industry

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At least according to Forrester Research.

“The research firm nonetheless revised its forecast for 2009. It now expects the U.S. technology market to shrink by 5 percent this year. In March, Forrester had predicted a smaller 3 percent decline in spending on technology products and services.” According to a recent article on Online Athens.

I personally see that within the industry it feels like things are starting to slowly but surely pick up. I’m seeing more money being spent on marketing and advertising with lots of anticipation that things will be better by Q4 CY.

Many people I talk with are also feeling that there is a slight shift in the attitudes across the industry, it’s no more continual doom and gloom reminiscent of the dot.com bust. I for one am optimistic that when fall gets into swing we will also see an uptick in consumer confidence and high tech will be leading the way.

Happy 4th of July

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I’ll be taking a break from technology over the weekend and enjoying some sunshine.

American Flag

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Regardless of the complaints I think I share with many others about politics and laws in our country, we are very fortunate to have it as good as we do considering the plight of many other countries in this current day.

Preview of New iPhone Apps from Synology

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Today, at Synology, we announced on the Synology world-wide blog the upcoming release of 2 new iPhone applications. These new iPhone applications work with the Synology Disk Station Manager firmware (DSM 2.2) to integrate into Disk Station features. The apps, named DS Audio and DS Photo are still under Apple’s approval process but we expect them to be released in the month of July. The public beta of DSM 2.2 will be launched mid July and we expect that the applications will be available shortly afterwards.

Now you can upload a photo you just took with your iPhone or use a photo already stored on your iPhone/iPod Touch to Synology’s Disk Station and instantly share it with anyone online. The photos can be viewed on Synology Photo Station or any web browser.

With DS Photo for the iPhone/iPod Touch, you will be able to;

  • Upload photos to an existing album on Synology Disk Station or create a new one
  • Enter title and descriptions for the photos
  • Browse photos on Synology Photo Station with Safari on iPhone, using the features of zooming in, zooming out, and rotating photos

DS Audio allows you to stream music stored on Synology’s Disk Station with your iPhone/iPod Touch where internet access is available. *We are working on allowing our applications to deliver streaming music over the 3G network.

With DS Audio for the iPhone/iPod Touch, you will be able to;

  • Play music stored on your Synology Disk Station with iPhone/iPod Touch
  • Cache up to 500 songs
  • Search music with keywords
  • Browse by playlist, artist or album

69% of US Market Share in SmartPhone Users Going to Apple

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According to the May 2009 Mobile Metrics Report by AdMob, Apple is taking a big bite of the Smartphone market share. In their newly released study, they take a closer look at the iPhone apps within the AdMob network. “It is general knowledge that the top free apps are downloaded millions of times. But with an incredibly crowded App Store, one important question is what happens to the rest of the apps.” view the entire report on the AdMob website including more user statistics and breakdowns of demographics.

Advertising in iPhone Apps – Will it Stick?

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Google has launched their mobile version of Google AdSense, now available on the iPhone and Android platforms. Not surprising that Google was the first to implement full blow advertising in applications. What was once free, will now be a little less free as users of free apps will now be forced to sit through targeted advertising embedded into the application. Developers of the app do have the choice to decide what ads are shown, block certain ads and how they are shown. While users may be less than thrilled with the new addition of advertising be delivered through their apps, many marketing and advertising professionals are scrambling to buy ads.

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