With a mix of PR software tools available now as SaaS, there are lots of choices available to help make media relations easier. I’ve been evaluating a few of them over the last few months to determine what best fits the needs of the small technology company that I’m working for. Ultimately I ended up deciding to go with Vocus as our PR software solution and I’m pretty happy with our decision. It wasn’t the cheapest solution but it has a good user interface, robust database, has good customer support and the ability to track projects, emails and social media all from within the one software application. What I didn’t expect was the awesome abilities of PRWeb as an integrated component to Vocus for distributing our press releases and media communications. The analytics are great and the SEO features and coverage we’ve received since switching has been ten times better than the prior PR release service we were using.
Here is the shortlist of the evaluations worth mentioning. Continue Reading ->
I’ll be taking a break from technology over the weekend and enjoying some sunshine.
American Flag
Regardless of the complaints I think I share with many others about politics and laws in our country, we are very fortunate to have it as good as we do considering the plight of many other countries in this current day.
Today, at Synology, we announced on the Synology world-wide blog the upcoming release of 2 new iPhone applications. These new iPhone applications work with the Synology Disk Station Manager firmware (DSM 2.2) to integrate into Disk Station features. The apps, named DS Audio and DS Photo are still under Apple’s approval process but we expect them to be released in the month of July. The public beta of DSM 2.2 will be launched mid July and we expect that the applications will be available shortly afterwards.
Now you can upload a photo you just took with your iPhone or use a photo already stored on your iPhone/iPod Touch to Synology’s Disk Station and instantly share it with anyone online. The photos can be viewed on Synology Photo Station or any web browser.
With DS Photo for the iPhone/iPod Touch, you will be able to;
- Upload photos to an existing album on Synology Disk Station or create a new one
- Enter title and descriptions for the photos
- Browse photos on Synology Photo Station with Safari on iPhone, using the features of zooming in, zooming out, and rotating photos
DS Audio allows you to stream music stored on Synology’s Disk Station with your iPhone/iPod Touch where internet access is available. *We are working on allowing our applications to deliver streaming music over the 3G network.
With DS Audio for the iPhone/iPod Touch, you will be able to;
- Play music stored on your Synology Disk Station with iPhone/iPod Touch
- Cache up to 500 songs
- Search music with keywords
- Browse by playlist, artist or album
According to the May 2009 Mobile Metrics Report by AdMob, Apple is taking a big bite of the Smartphone market share. In their newly released study, they take a closer look at the iPhone apps within the AdMob network. “It is general knowledge that the top free apps are downloaded millions of times. But with an incredibly crowded App Store, one important question is what happens to the rest of the apps.” view the entire report on the AdMob website including more user statistics and breakdowns of demographics.
Google has launched their mobile version of Google AdSense, now available on the iPhone and Android platforms. Not surprising that Google was the first to implement full blow advertising in applications. What was once free, will now be a little less free as users of free apps will now be forced to sit through targeted advertising embedded into the application. Developers of the app do have the choice to decide what ads are shown, block certain ads and how they are shown. While users may be less than thrilled with the new addition of advertising be delivered through their apps, many marketing and advertising professionals are scrambling to buy ads. Continue Reading ->
What do you do when you are faced with upper management that doesn’t understand Social Media and why it should be an important part of the marketing strategy? I stumbled across a great presentation by Chris Brogan today that pretty much sums up the question of “How to Convince Your Boss that Social Media has Value”. It’s on HubSpot and I highly recommend that you check it out. It was recorded earlier this year but is still very applicable
I just finished attending a virtual online conference through B2B titled The Leading Edge; 
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The benefits of being able to attend the conference from my desk were great, I was able to answer emails continue working in-between session breaks and download content immediately from the presentations. The keynotes were clear and came through with video and overall I thought Continue Reading ->
