Upside Down, Inside Out

Today I released a case study on how Synology is using their own Disk Stations to cut costs, increase productivity and improve efficiencies with their world-wide employee base. The press release is available at PRWeb

Many times exective and upper management outside of marketing make decisions for marketing when they have no background or experience in marketing. We aren’t talking about well informed decisions, based on credible reports or extensive research, we’re talking about decisions that change the landscape of their company’s direction, their ability to do lead generation and maintain brand visibility and credibility and the decision is made on a “gut feeling” or “best guess”. Continue Reading ->

Interesting trends on email marketing in new report by Mailer Mailer

http://imagehosting.mailermailer.com/email-marketing-metrics-2008h2.pdf

New stick figure animations depict the struggle of small business owners with running their IT departments. Check it out.

I have to admit that my iPhone functions as my computer away from home and I don’t know what I would or did without it. While I’m no where near the app addict that many are, I do use a few quite frequently and here is a list of what’s “hot” right now on my iPhone (notice there are no games listed here, given that the only games on my iPhone are for my 2 year old I decided to leave his favorites to another post).
Facebook for iPhone
XpenseTracker
Wordpress
OpenTable
Yelp
Flight Status
Pandora
Grocery IQ
AllRecipes
Flixster
Salesforce
New York Times

Nothing has made more of an impact in the technology advertising space than the brilliant minds behind the Mac vs. PC ads. Every single one of them stands on it’s own as great positioning statement, however together, they tell such a powerful story that I dare say Microsoft will never be able to shake the impact of these ads. View them all http://www.apple.com/getamac/ads/

I flew into San Jose this morning to attend the IDCDirections conference, so I was up at 4am to catch the 6:50am flight from Seattle. Had to drive and park at the airport, not my preferred method but I live too far to hire a car.

Not thinking too much about location, I had booked meetings with some top editors in downtown San Francisco starting at noon. I was worried that I would never make it through traffic and into downtown in time. Fortunately for me, the concierge at the Fairmont suggested that we take Cal Train. We had 4 min to catch the free shuttle to the station, which we just barely caught, and when we got to the train station, we were told the train was leaving in 2 min. We ran to catch it and jumped aboard. Flying through the city we arrived in downtown SF with 30 min to spare. Now that is what I call public transportation!

Now why again does Seattle have such an issue with public transportation? Granted I wouldn’t want to have to spend an hour commuting each day but I at least want the option. Seattle’s lightrail would be great if it actually went anywhere that was useful for commuting to work. Maybe by 2050 we will have our own version of Cal Train.