What do you do when you are faced with upper management that doesn’t understand Social Media and why it should be an important part of the marketing strategy? I stumbled across a great presentation by Chris Brogan today that pretty much sums up the question of “How to Convince Your Boss that Social Media has Value”. It’s on HubSpot and I highly recommend that you check it out. It was recorded earlier this year but is still very applicable
If Old Spice Made Ads for Apple
Just discovered a really hilarious parody of one of my favorite ads, “Old Spice- The Man You Could Smell Like”. The new take for Mac geeks is by far the funniest parody I’ve seen in awhile. The original Old Spice [...]
“Mad Men” Gets all Dolled up with New Barbie Lookalikes
The hit series Mad Men, about a 1960′s Madison Avenue Advertising Agency just got immortalized by Mattel. The new “Mad Men” collector Barbie dolls will hit the stores in July of 2010 and fans will be able to buy Don [...]
Droid Ad Looks Vastly Similar to Iconic iPhone Photo
What’s wrong with this new ad from Verizon & Google for the new Droid? Looks remarkably similar to the iconic photograph of the first iPhone at Macworld 2007 that was shot by James Duncan Davidson and I’m pretty sure he [...]
Virtual Events – the Wave of the Future?
I just finished attending a virtual online conference through B2B titled The Leading Edge; 
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The benefits of being able to attend the conference from my desk were great, I was able to answer emails continue working in-between session breaks and download content immediately from the presentations. The keynotes were clear and came through with video and overall I thought
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Creating a Better Marketing Team
Many times exective and upper management outside of marketing make decisions for marketing when they have no background or experience in marketing. We aren’t talking about well informed decisions, based on credible reports or extensive research, we’re talking about decisions that change the landscape of their company’s direction, their ability to do lead generation and maintain brand visibility and credibility and the decision is made on a “gut feeling” or “best guess”.
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New Synology Advertisements
New stick figure animations depict the struggle of small business owners with running their IT departments. Check it out. 